L'Histoire de Mitchell

 

Depuis l'origine du moulinet Mitchell dans la vallée de l'Arve en France, à travers son lancement d'exportation formelle en 1947 et l'ascension fulgurante de " 30 Glorieuses ", à sa place dans l'histoire comme le plus grand moulinet de pêche jamais fait !

 

1310 à 1937

 

 

Ancien moulin à eau, en 1836 - Future Maison de C & P Mitchell industrie.
Blotti dans la vallée de l'Arve au coeur des Alpes, Cluse est une petite ville dans l'est de la France, le lieu de naissance de "The Mitchell " un moulinet à tambour. La ville a été formée en 1310 lorsque le baron Hugues de Faucigny Clusiens à

accordé une charte de franchises, un acte d' émancipation qui fixe les frontières municipales, les droits des Clusiens, et a créé la première forme de gouvernance des élus.

Au début du 18e siècle une aventure économique a commencé à Cluses quand un homme de la vallée nommée Ballaloud introduit l'horlogerie à Clusie. Il a appris l'art de l'horlogerie en Allemagne et a commencé à faire beaucoup de variations, créant ainsi de nombreux emplois. Tout le monde travaillaient ensemble pour produire différents types de pièces utilisées dans la composition des montres et des horloges qui ont ensuite été revendus à Genève à travers les grands centres horlogers .

 

 

Tout au long du siècle, l'industrie horlogère a explosé. En 1848, le gouvernement du Piémont a créé une école à Cluses pour les montres de luxe appelées "Ecole Nationale d' Horlogerie de Cluses" qui est rapidement devenu le centre pour l'enseignement de l'horlogerie d'art.

 

A la veille de 1914, l'école était le plus célèbre des trois institutions nationales existantes et a commencé le recrutement international. De cette institution, des hommes tels que Louis Carpano, qui fera la réputation de la vallée, sont nés . En plus d'être un centre de formation pour les jeunes , il était aussi le centre d'enseignement supérieur de nouvelles technologies d'affaires.

 

L'usine d' horlogerie appartenait d'orrigine à François Jacottet, mais a été acheté par Louis Carpano qui plus tard a donné

l' usine à son neveu, Constant Carpano. À la mort de Constant en 1927, cette usine a été donnée à ses héritiers qui comprenait son fils Charles Pons. À la mi 1930 Charles Pons , maintenant propriétaire et PDG de Carpano & Pons employait Maurice Jacquemin, haut diplômé de l'école national de la mécanique à Paris.

 

De 1937 à 1951

 

Une société de pêche appelé La Canne à Pêche situé à Angers, a commencé à développer une bobine nommés C.A.P. Ils ont contacté Carpano et Pons pour le développement ultérieur. Maurice avait aidé M. Pons sur cette bobine, mais travaillait en même temps sur une autre.

 

Maurice, maintenant ingénieur en chef, croyait qu'il pouvait produire une bobine qui pouvait non seulement servir de simple reservoir a ligne de pêche, mais ausi être un outil de précision qui pouvait lancer à une plus grande distance et être en mesure de récupérer la ligne de pêche sans emmêlement. Après des années de recherche et de développement, le moulinet Mitchell est né.

 

Carpano et Pons ont commencé la production en 1937, les deux bobines étaient dans la production de série de tests que nous appelons premières versions. En 1942, les premières secondes versions Mitchell ont été produites pour la vente en France avec la conception de plusieurs modifications mineures jusqu'à 1946. La troisième version Mitchell a commencé en 1946 et en raison de la réussite, l'horlogerie a été progressivement perdu, puis disparaît complètement derrière cette nouvelle industrie.

 

L'exportation a été rapidement mis en mouvement en 1946 par Jules Gumprich, propriétaire de Impecco à Paris, une société d' import / export établis avec des liens étroits entre Carpano et Pons, La Canne à Pêche et son frère Otto Gumprich, propriétaire de Charles Garcia & Company en Amérique.

 

 

 

 

Tom Lenk, who had worked for Garcia back in 1938, returned from The War and took to running the company alongside Otto Gumprich with their focus on Mitchell fishing reels beginning in 1947 with The Mitchell third version and the C.A.P reels. It was during this time when Tom Lenk, a marketing genius, took control of selling these new products.

 

 

Carpano & Pons and the owner, Charles Pons, filed for a patent on August 3, 1948. Because of this some mistakenly believe The Mitchell was “invented” on this date but this is simply not true. Truth is that in 1948, Carpano & Pons closed the Cluses' National School of Watchmaking forever and turned the building into the new manufacturing plant for Mitchell reels. It just so happens that in 1948, Clusians were celebrating the 100th year anniversary of the school. Mouse over the celebration medallion to the right for more information.

 

Just prior to these major events, Millard Brothers – a major wholesaler in Britain a/k/a Milbro –  had already taken the Mitchell exclusive agency for The UK, known to be the first and only foreign agency known who actually sold The Mitchell second version reel. Mouse over their logo to the left for more information. The Canne à Pêche (CAP) Company was always a major player for sales in France throughout all the years of French made Mitchell reels. Albatros took the agency in 1947 for the Netherlands and a couple years later, Arca for Belgium and Balzer for Germany.

 

Initially, the first Mitchell reels made and owned by Carpano & Pons were only made with the Mitchell name engraved but starting in the early 1950s the range grew with models covering both fresh and salt water of various sizes. These began with the Mitchell Salt Water, the Mitchell Otomatic and the Mitchell Rapid.

 

From 1951 to 1962

Tom Lenk's efforts were first publicly recognized in a New York Times newspaper article in February, 1951 with the reporter’s statement “The Mitchell, an import, is one of the finest spinning reels we ever tried” after seeing it at a NYC Sportsman’s Show! With sales volume rapidly expanding, Louis DeSimone opened Impecco Ltd. (USA) as the new and exclusive importer for Garcia and C&P in 1954 located at 268 Park Avenue in NYC. Garcia still handled the advertising, distribution and service.

 

During this same time period Otto Gumprich retired and Tom Lenk took over Garcia as President and changed the name to The Garcia Corporation, Inc. These North American Garcia and Impecco operations were family managed businesses under the leadership of four related families being: The Lenks, The DeSimones, The Mesiscas and The Pisapios for both The USA and Canada. Garcia Outdoor Sports Ltd. of Mississauga, Ontario, handled the Mitchell distribution for Canada.

 

Carpano & Pons privately announces the first Mitchell “milestone” in 1955 by celebrating 10,000 crates of Mitchell reels being exported. Each crate contained 60 reels for a total of 600,000 reels! It was then reported in The New York Times that “Mitchell reels were brought here shortly after WW2 by servicemen” and that “300,000 spinning reels came (imported) here in 1955, mostly Mitchell” and last but not least; “Garcia promoted this reel shortly after invention of mono-filament line”, a profound statement if you think about it!

 

Carpano & Pons again privately celebrates another Mitchell milestone in 1957 with the 1,000,000 Mitchell reel. This privacy was very well kept! These reels were only revealed in 2007, 50 years later, by Doug DeSimone, surviving son of Louis DeSimone. There had been rumors of a special reel that was painted by school children but that rumor turned out to be wrong.

 

In his search he has only been able to located two. One was originally presented to Otto Gumprich and the other recipient was Otto's brother, Jules Gumprich. We located Jean-Pierre (JP) Gumprich, surviving son of Jules Gumprich, nephew of Otto S. Gumprich and my new best friend and colleague. Turns out that he had inherited his father's reel.

By 1958 the Mitchell 300, Mitchell 302 (Salt Water), Mitchell 304 (round body), Mitchell 306 (intermediate), Mitchell 308 (ultra-light), Mitchell 330 (auto-bail) and the Mitchell 350 (high-speed) series reels were being marketed worldwide. Many other models evolved throughout the years from these original seven, too numerous to mention as you can see in our list of All Mitchell Model Reels Made in France page.

 

From 1962 to 1971

1962 marked the time of 5,000,000 Mitchell reels being made. There’s been much speculation as to exactly what Mitchell did to “privately” celebrate this milestone but nothing has been found to date. I believe there's a strong possibility of the Hand Engraved Mitchell 300 being a part of this celebration. Garcia moved from New York City to their permanent location in Teaneck, New Jersey in this same year.

 

In 1966 Mitchell privately celebrated 10,000,000 Mitchell reels sold. The 1966 10 Million Medallion shown was presented to Robert Lenk, VP of The Garcia Corporation for his valued contributions to Mitchell. Bob was Tom Lenk’s Brother.

 

By 1968 Mitchell was now producing several new models including the big game fishing reel series that had been in R&D for several years. By this time Garcia, USA was selling on average 80% of all Mitchell reels sales sold worldwide.

The Garcia family had been operating separate companies called Garcia Tackle in America and another Garcia Tackle in Canada but in 1967, Barrie Welham opened his own Garcia Tackle company, in England.

 

Barrie Welham had been a close personal friend of Tom Lenk, President of the Garcia Corporation in America, from his days at J.W. Young whom Garcia were presented for fly reels in America. Barrie had attended Garcia sales conferences in the U.S so he knew most of the key staff and also the innermost workings of the company. Elsewhere in the world, Mitchell reels were sold under various vendor names but in America and Canada, Mitchell was prefaced with Garcia to bond it into their wide range of fishing tackle products.

 

Garcia Mitchell reels had superior packaging and finer sales literature to the Mitchell reels sold anywhere else in the world. Barrie felt he needed something similar to get him going in England. He spoke to the Impecco owners and they jointly approached Tom Lenk who had no ambitions to enter the European market but liked the idea of having someone in the U.K. who could look after any Garcia visitors be they company or private friends of Tom Lenk. Tom doubted if the Garcia name could be registered, as they had once tried for this, but Barrie was successful and he registered the name and the new company was born but not as a Garcia subsidiary but as a fully independent company in 1967 in London, England.

 

Barrie moved his new business in 1968 to Southampton -the sea port where the consignments of Mitchell reels would arrive. From then on, all reels coming into U.K. were in Garcia U.S. boxes with Garcia U.S. literature but with a U.K. Guarantee card with Barrie’s picture (as Barrie says "the man in the trilby hat") together with a welcoming message. Up until 1967 the Millard Wholesale Company (Milbro) had been the Mitchell U.K. agent but they had chosen to import some cheaper reels from a company in Japan who later became the Diawa brand that's also famous to this day.

 

Barrie retained Millards as a wholesale distributor but also widened the U.K. distribution network to include other large wholesalers such as Forshaws of Liverpool, Pegley Davies and several others. Records show that Millards top ever year for sales was some 32,000 Mitchell reels with an average of around 28,000. In 1967, when Garcia U.K. (London) came on the scene they had sold some 19,000 with 4 months to go. In Barrie's next full year U.K. sales totaled over 50,000 and within three years, 100,000 and topped out at over 164,000. Most of these were fixed spools like the famous 300.

 

At the time it was as if nothing could stop the Mitchell brand. Every angling schoolboy aspired to owning a Mitchell, every match angler certainly had at least one and many had more. Richard Walkers British Record Carp was caught using a Mitchell 300. Chris Ball (Carp Talk Magazine) shown to the left is the proud owner of a very special Mitchell presentation reel given to Richard Walker by Mitchell. Many of the largest and most talked about coarse fishing competitions were won by anglers using Mitchell reels. The heaviest weight ever to win the All England match was taken on a Mitchell. These outstanding achievements were recognized by the U.K. Garcia Company with a top quality, beautifully engraved, laurel wreath medal that are still highly coveted by tackle collectors today.

 

From 1971 to 1978

In 1971 Barrie received the very special Silver Mitchell 300 20-Millionth celebration reel shown below that was presented to National Agents to commemorate the worldwide sale of 20 million Mitchell reels. The other reel collectors refer to as the Mitchell 410 20-Millionth Global was also presented to a select few top executives.

 

In a 1971 press release it’s reported by Carpano & Pons that out of 83 counties importing Mitchell reels, The Garcia Corporation was importing 65% of all exports. “Each week, 25 tons of reels are dispatched from Cluses bound for the American fishermen.” This article also states they were currently making 10,000 Mitchell reels per day with 15% of these being sold in France. The 83 countries were selling to over 5,600 retailers.

 

The main purpose of this article was to announce that on June 22, 1971; 20,000,000 Mitchell reels had been made since March 1947. This date is when “four large French companies set up the Industrial Group Carpano & Pons” to begin what I call mass-production of the 3rd version Mitchell. Group Carpano & Pons and Cluse in Haute-Savoie hosted representatives from all 83 countries in a celebration of this event. For reasons unknown, two different 20,000,000 presentation reels were presented as shown above.

 

The Garcia Corporation was a dominant and revolutionary force in the fishing tackle market and purchased “Mitchell” from Carpano & Pons on June 17, 1974. To celebrate this occasion a very special Garcia Mitchell 300DL was made in France and presented to a few top executives.

 

The one shown was presented to Louis DeSimone, President of Impecco, USA. At this point in time, The Garcia Corporation was a highly successful operation with annual revenues rising from $50.1 million in 1970 to $100.1 million in 1975. Suffering from over diversification, in 1977 Garcia had to sell the majority stock in “Mitchell” back to Ets Carpano & Pons and the primary focus was placed back on selling Mitchell fishing reels but it was too late. On August 10, 1978 The Garcia Corporation declared bankruptcy and closed forever.

 

 

From 1978 to 1990

Starting in 1878, Carpano & Pons and Impecco had been meeting with various tackle companies to find another North American distributor for Mitchell. This included Browning and many other interested tackle companies including Garcia Tackle, Garcia Canada and Zebco but by 1980, exclusive distribution rights was awarded to Browning.

 

The bankruptcy courts did not allow Garcia Tackle or Garcia Canada due to close family ties.Abu Sweden purchased the Garcia Tackle (USA) assets and most important, the Garcia name. Distribution of all Abu products in North America moved to Fairfield, New Jersey under Abu’s new name, Abu Garcia, Inc. Garcia Tackle (USA) was reestablished under the Abu Garcia label. They wanted a world exclusive on the Garcia name and Barrie sold it to them in 1981.
 
Mitchell, a separate company owned by Carpano & Pons, continued suffering from the tremendous financial losses from Garcia’s bankruptcy. This along with the loss of Garcia's perfected marketing skills, service and pipeline and many other factors led to Mitchell's bankruptcy in 1981.

After Mitchell's bankruptcy, Jean-Pierre Gumprich, son of Jules, was then president and CEO of Impecco, Paris and fought for ownership of Mitchell but the French courts awarded ownership to Philippe Blime who had already been hired by Carpano & Pons to run Mitchell the year before. Mr. Blime started Mitchell Sports who would eventually become the sole distributor of Mitchell reels worldwide.

Mitchell had appointed various importers but starting in 1984 Mitchell Sports of France took over distribution of all Mitchell reels worldwide, thereby closing the doors to the Browning and Garcia (Canada) relationship with Mitchell. Just as they took control there was a surge and Mitchell finally appeared to be on a rebound. This is during the time of new models reels like the PRO line, the S-series, the 400G and other fine reels but unfortunately it turned out to be too late.

The French assembly plants started closing in 1988 and though a few good reels like the Mitchell 300 PRO 45th anniversary reel were still assembled in France, most parts were sent to Thailand for assembly. The engineering quality, for which Mitchell, France was famous, and the quality of their Mitchell reels has never been surpassed.

 

Carpano & Pons, Mitchell and Mitchell Sports built many millions of reels and there has never been a range of any other major item of fishing tackle, be it rods, reels, lines, that has achieved anything like the same quantity for a single brand and producer. In 1990 the Mitchell "company" closed its doors in France forever. After that and until this day, Mitchell is only a brand name.

 

From 1990 to 2014

In 1990 Johnson Worldwide Associates (JWA), a successful company well known for their Johnson line of fishing reels and other tackle purchased Mitchell Sports. At this time they claimed over 30 million Mitchell 300 fishing reels alone had been sold!

 

In 2000 Pure Fishing purchased the Mitchell brand as part of their JWA fishing products acquisition. Pure Fishing with locations worldwide still owns the Mitchell brand name but has also acquired many other famous fishing tackle brands including Abu Garcia, Penn, Shakespeare and many others. Pure Fishing, Inc. is a subsidiary of the mighty Jarden Corporation, headquartered in Rye, NY.